A favourite perennial event campaign, HOPE (Helping Other People Everywhere) was started in 1982 by Fred Logan and his friends as part of a group of events, inspired by Terry Fox, whose sole purpose was to give back to the Ottawa Community. What was once a small group of teams has grown into the world’s largest one-day volleyball tournament that brings friends, families, and coworkers together for sport, music and to support local charities.
Getting to know and develop a long term relationship with HOPE has allowed the event planners to focus on what they specialized in without having to worry that their personality or message might become disjointed from year to year. It also offers a unique challenge to the BirdDog Team to push their creativity further and develop more and more dynamic campaigns. The result is a fresh campaign, year after year, that keeps HOPE’s audience engaged.
Original Campaign Concepts
Social Media Advertising
Web Banners & Gifs
Event Guide & Passes